PR Distribution Services - Who’s the Best
In today’s crowded media landscape, companies are continually looking for new ways to stand out and attract the attention of top journalists, bloggers and social media influencers. The press release remains one of the most effective means of reaching these individuals, and the top press release distribution services have added on some powerful features for the digital era, such as the ability to optimize for search, social media and mobile. So what are the best PR distribution services?
Below, we’ve ranked and reviewed the top 10 PR distribution services, based on three primary criteria: pricing, overall media reach and extra features and options (such as monitoring and measurement tools). The best services offer guaranteed maximum media pickup at an affordable price, with plenty of options to upgrade to more sophisticated features as your business scales and grows. Across all three of these criteria, all of the following PR distribution services ranked highly.
Let’s begin with our own site. Based on what we offer, we have intentionally placed our company NewswireNEXT at the top of this list. NewswireNEXT has already been named “Best Press Release Distribution Service” on Today, Reuters and Huffington Post due to its cost-effectiveness, guaranteed maximum media pickups and free features.
Most of the press release distribution companies charge an extra fee for every small add on or feature. However, we at NewswireNEXT have made most of the Premium features free for our clients, such as the White Label feature. Also, we do not impose any limit on the word count of your press release, multimedia (Photo and Video) is allowed, and most importantly there’s no registration or membership fee. All packages are flat rate.
The real standout here is the price: for the low price of $299, you can get your press release distributed via Associated Press, Comtex and LexisNexis to thousands of news media sites, blogs and trade publications. In addition to the Google News, Bing News, top search engines (Baidu, Google, Bing, Yahoo) and financial feeds, your press release is published on The Motley Fool, submitted to top finance sites such as Benzinga, MarketWatch and MenaFN. Moreover your press release is also syndicated to MSNBC, PBS, FOX, NBC, CBS, ABC, Telemundo, CW Affiliate sites. Once the press release is distributed, you get a comprehensive press release distribution report with approximately 400 LIVE Press Release Links. This option is ideal for those looking for more reach and scale. If you’re a PR agency, marketing agency or other communications professional, NewswireNEXT is an ideal choice because it is completely white label. We at NewswireNEXT also offers press release writing services, so you can immediately scale up the PR activity of your agency very easily by tapping into these features.
HARO (Help a Reporter Out) is a matching service for journalists that helps them find media resources willing to comment on industry trends and breaking news. In fact, the service launched as a way to connect journalists at top media publications with relevant sources. If journalists are working under tight deadlines, for example, HARO provides an easy, convenient way for them to find a subject matter expert within a very short period of time. For companies looking to get mentioned in articles and stories being created by journalists, this can be a useful resource.
However, just keep in mind that HARO is really intended as a tool for journalists, and not as a traditional press release distribution services. As a company, you can get added to a comprehensive database of sources, but there is no guarantee that a journalist will ever contact you for a story. So why is HARO ranked so highly here? A big reason has to do with the types of prominent media organizations that use this resource. After all, some of the world’s most trusted news organizations – such as the New York Times, Wall Street Journal, TIME and Reuters – have used HARO. And your company does not need to have a new product or service to get contacted – often these journalists are just looking for background information about certain companies, trends, or newsmakers.
Cision ranks so highly here because of the depth and breadth of all of the products and features that support its main press release distribution service. In fact, Cision refers to its combined offerings as an “all-in-one media intelligence platform.” Say, for example, you are looking for real-time analytics on how well your press release is performing across social media: Cision gives you the tools to see how many people are talking about your press release across Facebook or Twitter. Cision can also help you connect with social media influencers and track how your press release is migrating across different platforms or channels.
Cision is especially useful if you are looking to integrate several members of your PR or marketing team. Cision is best leveraged as an all-in-one platform with powerful membership features for all team members. If you’re a solo entrepreneur and simply looking to send out press releases and get them picked up by journalists, though, you might want to stick with a traditional press release distribution service.
Another press release distribution service that offers a lot of value for every dollar is eReleases. Similar to NewswireNEXT, eReleases offers both PR distribution and PR writing services. What makes eReleases such a standout in our rankings is the fact that the company has a proven track record of more than 20 years in the industry. Over that time period, the company has built up relationships with more than 100,000 journalists. In addition, the company has a very impressive custom U.S. national PR distribution service that includes the AP News Network and more than 4,200 websites, databases and online services.
TrendKite is now yet another PR outreach tool that has been integrated into the Cision Communications Cloud. TrendKite bills itself as “PR software for the digital world,” and that’s exactly what it offers. Instead of pitching legacy media outlets, you’ll be working directly with social media influencers and online thought leaders. TrendKite makes all this possible with its unique StoryKit offering that streamlines the process of pitching companies in a way that makes sense of the social media world: in a single StoryKit, you’re free to embed quotes, images, links, names of corporate spokespersons, and background data or analytics. Customers include Google, Patagonia, Marriott and BBC America.
PR Newswire is one of the most popular PR distribution services, used by companies around the world. The real selling point here is the scope of distribution that’s possible: PR Newswire connects you with 4,000 websites, 3,000 media outlets, and 550 news content systems. At the same time, the company’s commitment to maximum earned media exposure for every press release means that you can attain some pretty impressive results by going with PR Newswire. For example, the company says that it can offer a 48% improvement in your media pickups over the next closest competitor, as well as three times the overall visibility in a search engine like Google or Bing. However, all this comes with a price: to really unlock the full functionality, you need to sign up for membership.
PressHunt offers a comprehensive journalist database with contact information for over 400,000 journalists. If you’re looking for the “right” person to pitch an upcoming story, PressHunt gives you the unique ability to drill down on the specific writing interests and coverage areas of every journalist in its database. For that reason, PressHunt refers to itself as “the most powerful journalist database on the Internet.” The company has been featured on Product Hunt, and has been used by companies like Instacart and Dos Toros Taqueria. With PressHunt, you can streamline the process of pitching journalists as part of any new PR outreach campaign.
Now part of the West family of companies, GlobeNewswire currently offers one of the largest global newswire distribution networks. One distinguishing feature of GlobeNewswire is the ability to customize press releases by geographic region. Within North America, for example, you can select U.S. national, U.S. regional or Canada. And worldwide, you can select Europe, Asia, Latin America, Middle East and Africa. Thanks to its West partnership, GlobeNewswire continues to roll out new PR features, such as the ability to embed live streaming video within press releases.
If you are looking for a standalone page on the web for your press releases, PRWeb offers a great alternative. While other press release distribution services will feature your press release on their home page, or within an industry archive, PRWeb will actually create a dedicated page that you can use to house multimedia and visual elements like photos and videos. That’s an attractive proposition for companies looking for a permanent, full-time home for their content. As a result, over 30,000 organizations now use PRWeb. The pricing is relatively affordable (and you can also upgrade to higher price tiers very easily). The pricing for the Basic package is $99 per press release. This includes permanent hosting on PRWeb.com as well as visibility across major search engines (Google, Yahoo, Bing). In order to be syndicated across hundreds of partner sites, however, you will need to upgrade to one of the higher-priced tiers (priced at $189 and up).
BuzzStream software is used by thousands of marketers at top companies like Indeed, Canva, Airbnb, Glassdoor and Shopify to accomplish a full range of PR outreach activities. For example, BuzzStream enables PR teams to create a centralized database of all projects and pitches. You’ll never lose track of whom you’ve pitched, when, and for which event or product release. In addition, the BuzzStream software simplifies the task of researching where to send all of your pitches. Using BuzzStream, you can research the contact information and social profiles of top journalists, so that you’re always guaranteed of getting your PR pitches in front of the right people. The most affordably priced BuzzStream package (the “Starter” package) is priced at just $24 per month. For that price, you can manage a database of up to 1,000 contacts; receive at least 50 results for every search you conduct across BuzzStream; and get access to email tracking and outreach templates. However, just keep in mind – there is no guarantee that any of the journalists you contact via BuzzStream will actually write about your company.
Choosing the right press release distribution service can have a tremendous impact on whether or not journalists and online influencers choose to write about your company and its latest offerings. All 10 of the press release distribution services reviewed above offer an attractive combination of media reach and price. They also offer a number of options, features and add-ons that can help you integrate your press release distribution activities as part of your overall marketing, PR, or communications activities.